To develop a new product, most companies do it the same way they did it in the past. New companies tend to bring the practices over from their old companies. Companies do this whether or not the previous product was successful.
Few have done much thinking about how to really increase product success. Until now.
David Fradin reveals, in this presentation, more than 20 innovative ideas to enhance the chances of product success.
He developed the ideas based upon his 48 plus years of experience including organizational/interpersonal behavior and in the writing of "Foundations in the Successful Management of Products" and “Building Insanely Great Products" books.
• Learn 20+ innovative ideas
• Considerations for product success
About the Instructor:
David Fradin has trained thousands of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple & HP. He is the author of “Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story”. Plus a series of planning workshops and on-line courses covering how to do market research right, innovation, design, value proposition, product market strategy, marketing plans and social media marketing. The are available at https://wp.me/p39FDx-1GH
He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership & management skills, Apple promoted him first to Apple’s Group Product Manager & later Business Unit Manager at the same organizational level at that time as Steve Jobs.
David Fradin has over 48 years of product management, product marketing management and senior management experience. Over the years, he has been responsible for 75+ products representing over $250M in revenue (actual dollars).
Leadership: 1 PDU
Strategy & Business Management: 1 PDU
5:30 PM - Sign In and Networking
6:15 PM - Featured Speaker
8:30 PM - Meeting Adjourn
Food: Complimentary snacks and non-alcoholic beverages
PMI Silicon Valley Members: $10
Full-time Student: $5 (online only; contact Meeting Leader for the discount code. Please bring Student ID card to the event)
Veterans: Free (online only; contact Meeting Leader for the discount code. Please bring appropriate ID card to the event)
A limited number of registrations can be accepted at the door on a first-come, first-served basis. Once this limit has been reached, the event will be closed to additional attendees.
PMI Silicon Valley Members: $20
(Only Check or Cash accepted; make checks payable to "PMI Silicon Valley")
This event is a professional society meeting, held for the benefit of its members. The Plan Ahead registration fee paid is based on the registrant's ability to commit to attendance, ahead of time. The Plan Ahead registration fee will not be refunded for any reason, other than event cancellation, after normal business hours (5:00 PM, Pacific) on the registration deadline day. The PMI - Silicon Valley Chapter reserves the right to make last minute changes to program content and speakers, as circumstances dictate.
|Event End Date||02-13-2019|
|Registration Start Date||01-21-2019|
|Cut off date||02-11-2019|
|Individual Price||Login for member discount.|
|Location||Sunnyvale Community Center, Ballroom|