SV Monthly Book Club : Relevance - Making Stuff that Matters
Book of the month:
Relevance - Making Stuff that Matters
by Tim Manners
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Date: Thursday, September 21, 2023 | 7:00pm - 8:00pm
Location: Virtual
Host: Marc ScotchlasAbout the Book
Relevance – Making Stuff that Matters by Tim Manners
After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance.
Manners shares how the best of the best create solutions to their customers’ problems and help them live happier lives. You’ll learn how:
- Levi’s reasserted relevance when it created wardrobe solutions for men.
- Dunkin’ Donuts stopped trying to mimic the look and feel of Starbucks and found success by delivering a simple, quick cup of joe.
- Hasbro reinvented board games for today’s time-pressed consumers.
- Kleenex’s new germ-fighting tissues helped keep the company relevant by turning a useful product into a necessary one.
- Staples stopped wasting its shoppers’ time with extraneous products.
- Nintendo’s simple design for the Wii appealed to consumers of all ages and game designers alike, allowing it to outsell its competitors.
The path to sustainable growth for your brand begins with designing meaningful solutions and providing them when and where people need them most. Relevance will teach you how to become—and remain—indispensable.
About the SV Monthly Book Club : Register Here
The SV Monthly Book Club is a no-cost forum to discuss books and publications that touch on various topics about project and program management. It recurs on the 3rd Thursday each month, virtually. There is no club membership, and anyone can join the discussion forum of the month. To attend the forum, please pre-register (for free) and be sure you have pre-read the book of the month. Registration is necessary as we are limiting the number of attendees, so that everyone has a chance to express their opinion and listen to others.
This is a professional event. While we are open to opinions from all angles during the book discussions, please be respectful to the host and all attendees.
About the Event Leader
Marc Scotchlas is the event leader and discussion moderator
Registration
- Required and limiting attendees. First come first serve.
- Zoom link to be distributed to registrants on the day of the event. Look for a Zoom invitation the day of the event from scotchlas@gmail.com. Feel free to set that not to go to your junk mail.
Additional Information
Event Leader: Marc Scotchlas {Click here to contact Marc}
PDU: Up to 5.0 PDU to complete the pre-reading; 1.0 to participate in the monthly meeting. PDU claim code available to attendees at end of event.
Recognize that PDU credit may be partial if you've read only the part of the book that you will read, or that full credit can be taken later after the discussion event is complete and you have completed the entire book. There's no drop-dead requirement by the discussion date for reading, but the discussion is much fuller if you've read the entire book.
Speakers
Marc Scotchlas - Event Host
Shot Director at the Lawrence Livermore National Laboratory
Marc served a career in the Navy prior to joining Lawrence Livermore National Laboratory in 2018, serving as Shot Director at the National Ignition Facility. Managing operations at the world’s premier laser facility that is leading the way to ignition and solving humanity’s energy needs has been his passion since. Residing in the Bay area and perpetually expanding his horizons has been his pastime.
Event Properties
| Event Date | 09-21-2023 7:00 pm |
| Event End Date | 09-21-2023 8:00 pm |
| Cut off date | 09-20-2023 |
| Individual Price | FREE |