In today's rapidly evolving project landscape, the ability to innovate within constraints has become the defining characteristic of exceptional project managers. This engaging, interactive session challenges the false dichotomy between process and creativity that keeps many PMs trapped in conventional thinking. Drawing from her unique background as a former professional artist turned innovation strategist, Melissa Dinwiddie shares her Create the Impossible framework—a proven, three-step approach that has transformed how teams at Google, Meta, and Salesforce tackle seemingly impossible challenges.

Through storytelling, engaging exercises, and practical application, participants will discover how to break free from limiting beliefs about their own creativity, foster innovative thinking among team members, and present breakthrough ideas to C-suite stakeholders. You'll leave with immediately applicable techniques to elevate your projects beyond the ordinary, even within the most structured environments, because as it turns out, process and creativity aren't enemies; they're perfect partners for delivering exceptional results.

Takeaways:

-Apply the Create the ImpossibleTM framework (Play Hard, Make Crap, Learn Fast) to overcome project roadblocks, align difficult
stakeholders, and present innovative solutions to executives
-Implement specific facilitation techniques that encourage team members to share early-stage ideas and contribute creative
solutions to complex project challenges
-Recognize and overcome the limiting beliefs that prevent you
and your teams from bringing your full creative potential to project management
-Transform project setbacks into learning opportunities that accelerate innovation rather than derailing progress
-Balance structured project management approaches with
creative thinking to deliver results that exceed stakeholder expectations