PM Insight Sunnyvale - What is Design Thinking and Experience Design?
PM Insight-Sunnyvale:
What is Design Thinking and Experience Design?
Recommended Reading prior to the presentation: The-business-value-of-design-vF.pdf
Conversation about User Experience and role of Design to help companies succeed in its Digital Transformation Journey is on all media channels and yet it seems elusive to understand what is a good design process vs. bad design process. Often there is a confusion caused by the blurred lines between who owns what - who defines product strategy, user needs and what we develop. Why should the doers like designers, architects and engineers deserve a seat at the table and also be accounted for in the planning process?
The session will provide an introduction on Design Thinking process through a engaging immersive exercise and also help demystify processes designers use to define the user experience. Come to this session with your question to get clarification of design processes and get a peak into the creative process.
Takeaways:
- Design Thinking is a Collaborative Process, Design is not a Collaborative Process
- Bad User Experience is no longer acceptable, plan for designing good experience
- Users Empathy allows you to create product based on user needs
Register today!
About the Instructor:
Dolly Parikh is the Founder and Chief Design Strategist at Aloki Inc, a design firm based in Fremont, CA. Aloki provides design services to enable their clients to build a lasting relationship with their end users.
Dolly considers herself an eager problem-solver, selfless connector and a passionate story-teller and uses her Design Thinking+Doing skills to deliver meaningful user-centred experiences and has been leveraging Design to solve problems since 1990. She is a Design Strategist, Information Architect and UX Designer and has worked at companies like Financial Engines, Medallia, Apple, PayPal, VeriSign and E*TRADE in a full-time or consulting capacity.
She has an MBA in Design Strategy and Sustainability from California College of Arts in San Francisco and a BFA in Painting and Mural Design from Fine Arts College in Vadodara, India.
She is an advisor on two non-profit boards, one focused on elevating the cultural dialogue and another one whose goal is to support sustainable initiatives addressing the water crisis in India. She enjoys coaching individuals and groups on design and design thinking process to solve problems.
Meeting Leader: Kuntal Thakore, PMP, CSM
Program Agenda:
5:30 PM - Sign In and Networking
6:15 PM - Featured Speaker
8:30 PM - Meeting Adjourn
Food: Complimentary snacks and non-alcoholic beverages
Online Registration
PMI Silicon Valley Members: $10
Non-Members: $20
Full-time Student: $5 (online only; contact Meeting Leader for the discount code. Please bring Student ID card to the event)
Veterans: Free (online only; contact Meeting Leader for the discount code. Please bring appropriate ID card to the event)
At-the-Door Registration
A limited number of registrations can be accepted at the door on a first-come, first-served basis. Once this limit has been reached, the event will be closed to additional attendees.
PMI Silicon Valley Members: $20
Non-Members: $30
(Only Check or Cash accepted; make checks payable to "PMI Silicon Valley")
Cancellation Policy
This event is a professional society meeting, held for the benefit of its members. The Plan Ahead registration fee paid is based on the registrant's ability to commit to attendance, ahead of time. The Plan Ahead registration fee will not be refunded for any reason, other than event cancellation, after normal business hours (5:00 PM, Pacific) on the registration deadline day. The PMI - Silicon Valley Chapter reserves the right to make last minute changes to program content and speakers, as circumstances dictate.
Event Properties
| Event Date | 05-08-2019 6:15 pm |
| Event End Date | 05-08-2019 8:30 pm |
| Cut off date | 05-06-2019 11:55 pm |
| Individual Price | Login for member discount. |
| Location | Sunnyvale Community Center, Ballroom |