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Book of the month: The Lean Startup by Eric Ries Date: Thursday, October 19, 2023 | 7:00pm - 8:00pm Location: Virtual Host: Marc Scotchlas About the Book The Lean Startup by Eric Ries Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever. About the SV Monthly Book Club : Register Here The SV Monthly Book Club is a no-cost forum to discuss books and publications that touch on various topics about project and program management. It recurs on the 3rd Thursday each month, virtually. There is no club membership, and anyone can join the discussion forum of the month. To attend the forum, please pre-register (for free) and be sure you have pre-read the book of the month. Registration is necessary as we are limiting the number of attendees, so that everyone has a chance to express their opinion and listen to others. This is a professional event. While we are open to opinions from all angles during the book discussions, please be respectful to the host and all attendees. About the Event Leader Marc Scotchlas is the event leader and discussion moderator Registration Required and limiting attendees. First come first serve. Zoom link to be distributed to registrants on the day of the event. Look for a Zoom invitation the day of the event from scotchlas@gmail.com. Feel free to set that not to go to your junk mail. Additional Information Event Leader: Marc Scotchlas {Click here to contact Marc} PDU: Up to 5.0 PDU to complete the pre-reading; 1.0 to participate in the monthly meeting. PDU claim code available to attendees at end of event. ♦PDU claiming instruction Recognize that PDU credit may be partial if you've read only the part of the book that you will read, or that full credit can be taken later after the discussion event is complete and you have completed the entire book. There's no drop-dead requirement by the discussion date for reading, but the discussion is much fuller if you've read the entire book. Speakers Marc Scotchlas - Event Host Shot Director at the Lawrence Livermore National Laboratory Marc served a career in the Navy prior to joining Lawrence Livermore National Laboratory in 2018, serving as Shot Director at the National Ignition Facility. Managing operations at the world’s premier laser facility that is leading the way to ignition and solving humanity’s energy needs has been his passion since. Residing in the Bay area and perpetually expanding his horizons has been his pastime.

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