PM Insights - Sunnyvale 4-12: Building Insanely Great Products

PM Insights Sunnyvale

Building Insanely Great Products


When:   Wed 12 April 2017, 5:30pm-8:30pm
Where:  Sunnyvale Community Center - Ballroom, 550 E. Remington Drive, Sunnyvale
Last Date for On-line Registration is 4/10
Download presentation slides from below link:

For a product, or a company to be successful they must excel in six key areas. This presentation will discuss the six keys to product success including a modern product lifecycle framework, decision making, who needs to do what and the relationship between project management and product marketing.


  • Understand the six keys to product success
  • Learn about a new product management lifecycle framework
  • Discover the competencies needed for product success
About the Instructor:David Fradin

David Fradin has trained thousands of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple & HP. He is the author of “Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story” available now on Amazon. Plus a series of planning workshops and on-line courses covering how to do market research right, innovation, design, value proposition, product market strategy, marketing plans and social media marketing. They are available at

He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership & management skills, Apple promoted him first to Apple’s Group Product Manager & later Business Unit Manager at the same organizational level at that time as Steve Jobs.

David Fradin has over 47 years of product management, product marketing management and senior management experience. Over the years, he has been responsible for 75+ products representing over $250M in revenue (actual dollars).

Meeting Leader: Kuntal Thakore, PMP, CSM

Contact Meeting Leader

PDU Info:   1.5 - Category A

PDU claiming instructions  


Program Agenda:

5:30 PM - Sign In and Networking

6:15 PM - Featured Speaker

8:30 PM - Meeting Adjourn


Food: Complimentary snacks and non-alcoholic beverages


Online Registration

PMI Silicon Valley Members: $10

Non-Members: $20

Full-time Student: $5 (online only; contact Meeting Leader for the discount code. Please bring Student ID card to the event)


At-the-Door Registration

A limited number of registrations can be accepted at the door on a first-come, first-served basis. Once this limit has been reached, the event will be closed to additional attendees.

PMI Silicon Valley Members: $20

Non-Members: $30

(Only Check or Cash accepted; make checks payable to "PMI Silicon Valley")


Cancellation Policy

This event is a professional society meeting, held for the benefit of its members. The Plan Ahead registration fee paid is based on the registrant's ability to commit to attendance, ahead of time. The Plan Ahead registration fee will not be refunded for any reason, other than event cancellation, after normal business hours (5:00 PM, Pacific) on the registration deadline day. The PMI - Silicon Valley Chapter reserves the right to make last minute changes to program content and speakers, as circumstances dictate.

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